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Bensinpriset en av anledningarna till Warners byte

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#1

Postad 09 januari 2008 - 14:35

Unregistered577c6879
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"We've typically been recession proof," Warner Bros Entertainment Group President Kevin Tsujihara said in an interview at the annual Consumer Electronics Show in Las Vegas.

"But the thing that we saw in the fourth quarter...was gas prices beginning to affect sales. And since we're considered an impulse purchase, it's beginning to impact us," he said.

Tsujihara said the company needed to quickly erase consumer and retailer confusion over dueling DVD formats before economic conditions deteriorated.

Toshiba vowed the format war was not over, but Warner's move was seen as a major setback, at least, in the race to develop a potentially multibillion-dollar market for high-definition discs.


http://www.reuters.c...lBrandChannel=0

Vad hände med att konsumenterna skulle bestämma utgången? Warner borde sagt från början att de skulle byta format pga ekonomin istället för att lura alla... fånigt.

Redigerat av Unregistered577c6879, 09 januari 2008 - 14:36.


#2

Postad 09 januari 2008 - 14:44

KingCat
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Trode allt handlade om bananer i dena branchen ;)

#3

Postad 09 januari 2008 - 18:41

HD-Ready
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Personligen tror jag det beror på klimathotet.

;)

#4

Postad 09 januari 2008 - 19:32

Denethor
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Personligen tror jag det beror på klimathotet.

;)


Fel, alla vet att det är sossarnas fel, till och med Räserbajs sjöng om det... B)

#5

Postad 11 januari 2008 - 01:27

Audio Code 3
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Snarare att den förre Warne Home Video Presidenten Warren Lieberfarb inte hade jobbet.

FORMER WARNER HOME VIDEO PRESIDENT Warren Lieberfarb has accused Sony Corp. of “samurai” tactics in its dealings over next-generation Blu-ray DVD and hinted that it was not all over for the rival HD-DVD camp.

Lieberfarb was in Biarritz, France, to deliver the keynote speech at the 14th annual European Video Perspectives (PEVE) conference attended by around 230 executives from across the European home entertainment industry.

More details have emerged of the tirade against Sony’s tactics in its fight to establish Blu-ray technology as the next ODD technology.

According to the dvd-intelligence.com web site former Lieberfarb accused Sony of “samurai” tactics.

Lieberfarb, now a consultant to Toshiba and Microsoft, and a proponent of Toshiba’s HD DVD format, said: "HD-DVD was developed at the request of Warner when in 2000, Sony, pursuant to an agreement with Warner, shared with us the specifications of Blu-ray disc.

“Our immediate reaction was that advances in compression, without a new physical disc requiring a complete retrofit and entirely new investment in the existing manufacturing plant, would provide video quality comparable to uncompressed video."

"In fact, the technological innovation was not in HD – it is not so much the 0.1mm cover layer bonded to a 1.1mm substrate layer – it is the algorithms and the semiconductors that perform the compression.

“And in viewing tests with all the participants – electronics companies, IT companies, most importantly the studios – the VC1 compression developed by Microsoft was deemed the best and was deemed the golden eye, better than uncompressed video," Lieberfarb said.

"The fundamental dispute here is, in practically every respect, that these are the same discs, except for the physical format. However, one requires retrofit of the mastering infrastructure and there is today only one source of mastering equipment, Sony, and the mastering process takes three times real time. Furthermore, it requires re-investment, recapitalisation of replication equipment."

Lieberfarb claimed that no studio in Hollywood has been provided with statistically reliable data to prove yields, cycle times, and that meet or came close to meeting the cycle times of HD-DVD. “Which means that the 25GB Blu-ray disc is going to be more expensive to produce than the 30GB HD-DVD disc. So, you get less capacity for more money," he averred.

Lieberfarb claimed that Sony had entered into agreements with every studio to provide discs at either cost or below variable cost for the next five years. He said the studios were very happy to take these assurances by Sony that they would not have to pay more for the discs than they would pay for HD-DVD discs."

The ex-WHV top executive drew the inference that it would be nearly impossible for independent disc replicators to attract capital to invest in new manufacturing infrastructure because, if Sony is producing discs for major studios at cost or below cost, subsidising them with inter-company transactions from, say, PlayStation, will put Technicolor, Cinram and the French replicators at a competitive disadvantage.

“So, the net result, if that plays out,” he said “is that Sony is the single source of replicating discs, the single source of mastering and that, to me, is an irrational way to build a supply chain."

On BD Java versus iHD developed by Microsoft, Lieberfarb contends that "essentially, the authoring tools for iHD are finished. The BD Java tools are not. BD Java requires royalties from both the hardware companies and the studios to Sun, whereas the iHD specifications are kept out of the Blu-ray device simply because a significant portion of its IP belongs to Microsoft who is giving access to iHD royalty-free."

"iHD versus BD Java," Lieberfarb forecast, "will play out exactly the same way as the current situation whereby authoring tools are now available for anyone developing Xbox 360 games while there are limited if no authoring tools for developers of PS3 games."

"Blu-ray's BD+ encryption was an inducement to get Twentieth Century Fox to join the BD side," Lieberfarb said. "One of the necessities in cryptography is that you open the encryption up for peer review and test whether it can be hacked before you commercialise it. They are refusing to open BD+ to peer review."

On disc capacity, where Blu-ray's 50GB storage capacity, has an advantage over HD DVD, Liberfarb said: "I do not buy the theory that the added content is limitless. We are talking about production costs and if you keep building endless costs into the value-added content, the question will be how much will the consumer be ready to pay for this added content."

"The real origin of infinite added content is sourced from the Disney Company. Disney has 35 animated classics that continue to erode in popularity because of ‘age compression’. If you compare the percentage of homes that bought the classsics on VHS with the percentage of homes that bought the DVD, these films are not popular anymore.

“Disney thinks that it can re-invent the popularity of its animated classics by endlessly adding content. Hence the origin for more capacity. I think that is more specific to Disney than to anyone else. It is a V12 Mercedes when a V8 will do the job and when a V12 has yet to be built."

Things started to go badly for the HD-DVD camp when Matsushita switched side. "Matsushita switched from the Toshiba side to the Sony side because the company believed that the Chinese manufacturers will have access to the licenses to make HD-DVD players thus reducing its market share," Lieberfarb said.

Arguing that HD-DVD represented a robust tried and tested technology, Lieberfarb said that the unproven Blu-ray technology was simply an initial play in the bigger game to dominate entertainment in the home.

“What you are watching is the first round of who will control home networks – will it be Apple, will it be the Wintel camp or the CE manufacturers.

“When I talk about home networks I am not talking just about the wireless connections, it is about all the devices that go along with it,” he said.

“Convergence is here, everything is digital, the internet is going to deliver video, you are going to want to pass information from one device to another and HD versus Blu-ray is really the first battle in the issue of who controls the home.”

Lieberfarb argued that, essentially, the DVD business had been sucked into a battle about the next-generation games standard. “The sub plot here is that if I put Blu-ray in PlayStation and I don’t license it to Microsoft for Xbox and I get all the studios to only publish in PlayStation I’ll beat Microsoft in the next generation games space,” he said. “What we’ve been sucked into is PlayStation versus Xbox.”

By backing Blu-ray, he suggested that “Hollywood blew it. They got duped and they could have – by who they aligned with – created the format that optimised their creative interests.”

Concluding, Lieberfarb said it looks like HD DVD has lost because there are six studios supporting Blu-ray and only three supporting HD-DVD. “You have to think why would a consumer buy an HD-DVD player when everything you can get in HD-DVD is available on Blu-ray and three of the studios products available on Blu-ray aren’t available on HD-DVD.”

“But, you know, there’s always surprises,” he said.



#6

Postad 11 januari 2008 - 01:32

Audio Code 3
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Och just det, ovan nämda inlägg och detta inlägg är från 2005.

SEPT. 20 | LOS ANGELES--The war of words between camps supporting rival formats for high-definition discs escalated further Monday, as former Warner Home Video president Warren Lieberfarb accused the Blu-ray Disc Assn. of undermining open technology standards of the sort employed successfully with DVD.

Speaking at the Digital Hollywood Forum here, Lieberfarb—who now is a consultant to Toshiba, the principal developer of the rival HD DVD format—effectively claimed leading Blu-ray companies are acting anti-competitively in dealings with the main cross-industry standards group for DVD.

“The $64,000 question is, how were three companies able to veto the work of the DVD Forum while also forming the Blu-ray Disc Assn.,” Lieberfarb said during a nearly hour-long address. “I urge all of you, when you’re lying in bed one night and can’t sleep, to obtain a document from the Government Printing Office called ‘U.S. Anti-trust Policy for High-Technology Industries.’ It makes fascinating reading.”


Lieberfarb didn’t name the companies, but his barb clearly was aimed at Sony, Philips and Panasonic, all of which have representatives on the steering committee of the DVD Forum and are the principal developers of Blu-ray technology. In 2002, several Blu-ray companies used DVD Forum votes to block the industry-wide consortium from endorsing HD DVD, the main rival to Blu-ray for high-def supremacy.

Throughout his speech, Lieberfarb accused the Blu-ray Assn. of ignoring or subverting broad industry interests by pushing a closed, proprietary technology.

“In 2002, the studios produced a wish-list of features and characteristics that the new format should have that was agreed to by all studios without exception,” he said. “Near the top of the list was a single format, administered with a single cross-industry body. Today we have two formats and two separate administrative bodies.”

Lieberfarb, who was instrumental in developing the current DVD standard, also did his best to raise doubts about the suitability of Blu-ray technology for a home entertainment format.

“Blu-ray requires 100% recapitalization of the entire manufacturing, authoring and mastering system without a proven product that has any more capacity than HD DVD,” he said. “HD DVD is indisputably the lowest cost solution and has 100% proven-process capability.”

As an extension of current DVD technology, HD DVD discs can be mastered and manufactured using the same equipment and infrastructure as standard-def discs.

Blu-ray discs rely on a different technical strategy for storing data, which its developers argue will produce greater storage capacity than HD DVD. But Blu-ray discs likely won’t be capable of being manufactured in efficient volumes in the first year or two after introduction.

Lieberfarb also criticized his former colleagues at Warner and other studios for not forcing the technology developers to settle on a single standard.

“The decision on whether we have a format war is really in the hands of the studios,” he said. “Hopefully the studios will look at the issue pragmatically and come to the right solution.”

Lieberfarb appeared at a session sponsored by the DVD Forum.

In a later session, Warner Home Video senior VP Steve Nickerson said the studios were at risk of throwing away much of their gains from DVD if they don’t offer consumers a compelling high-def DVD format.

“In 1997, the year DVD was introduced, consumers spent a combined $24 billion over five release windows for movies; in 2004, they spent $40 billion,” Nickerson said. “Almost all of that increase was the result of DVD sell-through.”

But the consumer purchase habit is relatively new and could easily be eroded, he added.

“Consumers will be looking for high-def programming,” the Warner exec said. “If we don’t give them a packaged media option, we are at risk of taking the relatively new purchasing habit and trading out for something else that might not produce the kind of growth we’ve enjoyed from DVD.”





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