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Här kommer en babelfiskad och klar översättning också // Martin.M
Paris, October 2005 - Pixmania, the on-line leader multi specialist in the products and numerical leisures in Europe has just acquired of the Swedish company Webhallen editor of the site www.webhallen.com. This acquisition intervenes a few weeks after the strategic launching of a new cultural line of goods on Pixmania: the plays vidéos. A strategy of European development based on the setting in?uvre fast and effective of services of quality.
A dominant position by market and country
Leader of the sale of video games with a share of market of almost 10% (of the whole of the confused sales one and offline) in Sweden, Webhallen.com addresses to young customers seeking lines of goods exhaustive, available in stock at unbeatable prices for the categories of following products: Video games, DVD, data-processing software, peripherals, and electronics general public. Does the Swedish site know a profitable and uninterrupted growth since its creation in 1999 with an estimated sales turnover of 25M? for the year 2005 and counts more than 40 collaborators. The acquisition of Webhallen falls under the strategy of growth of Pixmania.com and reinforces its position of European leader of the E-trade. Covering 24 countries already, Pixmania occupies of the positions of leader on his various markets according to the lines of goods.
Since its creation in 2000, Pixmania continues like objective to ensure a dominant position on all the sectors covered by the site, on the whole of the countries. The strategy of multi specialist initiated by Pixmania.com was confirmed by launching successfully of the telephony and audio, video, data-processing lines of goods as of January 2004 while carrying the catalogue produced of Pixmania.com of 3500 references to 20 000 references. The diversification of Pixmania.com accelerated, following the acquisition of company AVIDEO (December 2004), by offering to the French consumers the vastest film catalogue DVD (14 000 references) as of July 2005, and with launching on September 1 2005 of the video games and peripheral for the play. Pixmania proposes from now on to a catalogue of multi going specialist with more than 40 000 references of electronics general public to the cultural products.
Two actors for a perfect synergy
"This acquisition will make it possible Pixmania to accelerate without common measurement the opening of our new range of plays vidéos. For the Swedish market, we reach thus immediately a position of leader on this sector. For that purpose, we are happy to have the 40 people of Webhallen.com at our sides and to take up the challenges of a profitable growth in the Scandinavian countries. It is undeniable that its position on the local market shows a real know-how in all the segments covered by Webhallen. We will continue our deployment in Europe at the same time by organic growth and external growth exclusively when the association of know-how enables us to make lever on the whole of our Pan-European platform." comment on Jean-Emile Rosenblum, General manager of Pixmania.com.
"We are proud to be able to contribute to the growth of Pixmania.com in the whole of the Scandinavian countries in their bringing our know-how in the local purchases, logistics and the services. This bringing together will make it possible instantaneously Webhallen to reinforce its position as one of the sites leader of E-trade in Sweden. Pixmania.com will enable us to very strongly accelerate our growth thanks to the contribution of its catalogue produced and its single position in Europe. To henceforth form part of the most important site of E-trade in Europe is a true privilege ", declares Bendik Cavallin, cofounder and CEO of Webhallen.com.
A physical European presence
With already 15 points withdrawal, Pixmania.com continues its deployment and its physical European squaring while profiting from the store of 660m² in Stockholm of the Webhallen company. The local logistic platform of the site will contribute to bring still more customer services Swedish, Danish, Finnish and soon Norwegian of Pixmania.com. This relay will make it possible Pixmania to accentuate the provision of products of electronics "heavy" and to bring its logistic know-how developed by its Power station of 25 000 m² in Paris area.
Thus, this acquisition makes it possible Pixmania.com to become the 2e commercial site B2C of electronics general public and cultural products in Sweden by widening its catalogue with the lines of goods video games, DVD, software and peripherals data processing.
[ In connection with Webhallen ]
Create in 1999, Webhallen (www.webhallen.com) is one of the most important site of Swedish E-trade specialized in the sale of video games, DVD, data-processing software, peripherals and electronics general public. The Webhallen company began as a retailer from video games, however thanks to the increasing request of its faithful customers, the company could diversified successfully in the sale of DVD, software, data-processing peripherals and electronics general public. Webhallen is based in Stockholm and operates through an Internet site www Webhallen.com and a store of 660m² located at the heart of the capital Suédoise.
[ In connection with Pixmania ]
Created in 2000, Pixmania is today the European department store of electronics general public and numerical leisures on Internet with more than 40 000 references to the most interesting prices of the market. Pixmania owes its success with its important availability, its low prices, the speed of the deliveries and many associated services. The site counts 2 500 000 customers at at the end of September 2005 and counts more than 6,5 million single visitors in September 2005. Pixmania it is also www.mypixmania.com, gate dedicated to the pulling of numerical photographs and the free filing of photographs with more than 800 000 customers. It is also Pixmania-Pro.com, the BtoB subsidiary company dedicated to the purchases of companies for all produced technical and consumable. With more than is 450 collaborators, Pixmania present in 24 European countries, carried out a sales turnover of 247,5 M? Does HT at at the end of March 2005 and envisage to carry out 400M? for the current year. Pixmania is a mark of the Fotovista group.
Redigerat av Martin.M, 01 november 2005 - 23:14.
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