Det bara öser ut mer nyheter de senaste dagarna än vad det gjort de senaste månaderna.....
LAS VEGAS — Leading consumer electronics manufacturers in the competing HD
DVD and Blu-ray Disc camps scrambled to announce market plans for their high-definition optical disk players at the Consumer Electronics Show here Wednesday (Jan. 4).
The HD disk players, carrying prices ranging from $499 to $1,800, are slated to become available as early as March, though some will not emerge until the second half of the year.
The strategy of the two camps appears to be taking two different directions. While the HD
DVD group seems more intent on hitting the market as soon as possible at a competitive price, Blu-ray promoters remain vague about their launching schedules and pricing.
Though less evident in these product announcements, the lack of Advanced Access Content System (AACS) licensing could still delay the final product launch for either HD
DVD or Blu-ray backers, since both systems use AACS.
HD
DVD backer Toshiba is leading the pack with plans to introduce, possibly by March, two HD
DVD player models — priced at $499 and $799. Both models support H.264 and VC-1, as well as MPEG-2, using a new video decoder chip developed by Broadcom. The two models also connect to HDTV sets via a High-Definition Multimedia Interface (HDMI), and offer copy-protected HD content in native format of the HD
DVD disk content of either 720p or 1080i.
Features included in the two Toshiba models are identical, according to Yoshihiro Matsumoto, president of Toshiba America Consumer Products LLC. While Toshiba expects to ship this spring 10,000 HD
DVD players per month in the U.S., Toshiba’s Matsumoto acknowledged that the company’s March launch of HD
DVD players "still depends on the availability of AACS licensing and popular movie titles."
Meanwhile, Pioneer will ship in May a consumer Blu-ray player capable of 1080p resolution with HDMI interfaces, Dolby and DTS sound — for a whopping $1,800.
The price tag for Pioneer’s Blu-ray player shocked many industry observers. "They have completely crossed over into La-La Land," said Rob Enderle, analyst with the Enderle Group (San Jose, Calif.).
Pioneer thinks otherwise. "It’s our belief this is an early-adopter market more interested in quality than low cost," said Andy Parsons, a senior vice president for product development at Pioneer Electronics (USA) Inc. (Long Beach, Calif.). Asked for reaction to the promise of $500 HD
DVD drives by March, Parsons called this pricing tactic "a very drastic measure."
"Anytime we have seen people try to accelerated adoption by lowering price, they have gotten their heads cut off," Parsons added.
The Pioneer executive said the HD
DVD camp will not enjoy a time-to-market advantage because both groups are waiting for the AACS group to finish work on copy protection. Issues still being debated at AACS include licensing terms, whether to allow HD analog output for older HDTVs and the "compliance and robustness rules for managed copies," said Parsons.
The AACS Licensing Administrator (AACS LA) founded by IBM, Intel, Microsoft, Sony, Panasonic, Toshiba, Walt Disney and Warner Brothers, is developing the copy protection system, a specification for managing content stored on future pre-recorded and recorded optical media for PCs and consumer devices.
Chris Buma, program manager at Philips Consumer Electronics (Eindhoven, Netherlands), said the AACS group agreed to offer "an interim license" while continuing to work on the final AACS spec, including such issues as whether AACS permits an analog output.
But the situation could be even more complex for Blu-ray promoters who will need to implement both AACS and another copy protection system called BD+.
BD+, designed to augment AACS, is derived from a set of technologies from Cryptography Research Inc (CRI). Sony and Panasonic modified CRI’s technology, called Self Protecting Digital Content, rather than licensing it from CRI. They also adapted it to the needs of Fox, while at the same time simplifying it somewhat for the BD spec, according to industry sources.
HD
DVD proponents, including Microsoft, believe AACS and BD+ could seriously delay Blu-ray for both CE and PC company implementation of Blu-ray.
Panasonic will launch Blu-ray players this summer at an undisclosed price. Philips has promised delivery of Blu-ray players in the second half of this year. Philips did not disclose pricing information. LG Electronics is introducing Blu-ray players in April or May, but offered no details on price.
Separately, Sharp said it will ship a Blu-Ray player this summer, though it was silent on specifications or pricing.
Thomson, also a founding member of Blu-ray, announced today the company’s plan to launch a HD
DVD player at $499 in the second quarter. The company's spokesman said the introduction of Blu-ray players "could still happen, but for now, we are sticking to HD
DVD."
Many Blu-ray backers appear to be banking on Sony’s success with Playstation 3, which is scheduled to incorporate Blu-ray disk drives. Playstation 3 alone will ensure shipment of some 4 million to 7 million Blu-Ray drives in the first year, according to Pioneer’s Parsons. In addition, as many as 60 movie titles from four studios are already in the works for Blu-Ray, he added.
Sony executives were mum here on Wednesday about details for Playstation 3. They instead stressed the continuing success of Playstation 2.
One Sony official said Playstation 3 was slated to be introduced in the spring, but declined to be more specific. Another Sony official said he was fairly certain Playstation 3 would incorporate Blu-ray drives.
Nudging the content work along, Pioneer also announced it will ship in March a 5-Gbyte, half-height Blu-Ray recorder priced at $995 and aimed at commercial PC users mastering movie content for the format. It will include basic video-mastering tools.
http://www.eet.com/n...cleID=175801324Jan. 5 (Bloomberg) -- Sony Corp., the world's second-biggest consumer electronics maker, will begin selling Blu-ray
DVD players in the U.S. this summer, about three months after models using Toshiba Corp.'s high-definition format go on sale.
Blu-ray technology offers better picture quality and can store more data than standard
DVDs, Sony said at a presentation in Las Vegas, where the Consumer Electronics Show starts today. It didn't disclose a price. Toshiba, Japan's fourth-biggest maker of electronics, will sell its HD
DVD machines for about $500 and $800 from March, spokesman Mark Knox said in an interview.
Sony and Toshiba are gathering support for their formats from computer makers and movie studios to try to dominate the $26 billion U.S. market for
DVDs and players. Increasing sales of larger flat-panel TVs are driving demand for high-definition video content that provides better picture quality and for media that stores more data than standard discs.
``Blu-ray disc technology is the final piece needed to complete our vision of the high-definition world,'' said Dick Komiyama, chief operating officer at Sony's U.S. unit.
The battle for the high-definition market has drawn comparisons with the competition between the Video Home System (VHS) and Sony's exclusive Betamax format for video-cassette recorders in the 1980s. Betamax offered higher picture quality, while VHS became the consumer standard because it was licensed widely to rival manufacturers.
The Blu-ray format is supported by Samsung Electronics Co.; Cupertino, California-based Apple Computer Inc.; and Round Rock, Texas-based Dell Inc. Toshiba's main backers for HD
DVD include Japan's NEC Corp.; Santa Clara, California-based Intel Corp.; and Microsoft Corp. of Redmond, Washington.
Vaio Computers, Xbox Consoles
About 20 titles from the Sony Pictures Entertainment movie studio will be available for Blu-ray release, said Randy Waynick, senior vice president of the U.S. home products division.
Metro-Goldwyn-Mayer Inc., Walt Disney Co. and News Corp.'s Fox Entertainment Group Inc. have said they will make content available on the Blu-ray format. Some studios will offer movies on both formats.
Toshiba will showcase its HD
DVD players at this week's Consumer Electronics Show with 40 movie titles, including Time Warner Inc.'s ``Batman Begins,'' Viacom Inc.'s ``Sahara,'' and ``Jarhead'' from Universal Pictures, Knox said.
Sony will also include Blu-ray disk drives in its Vaio-brand desktop computers, the company said today in a statement. Sony's PlayStation 3 video game console will also be Blu-ray compatible.
Toshiba in September said it will start selling notebook PCs in Japan with an HD
DVD drive by early 2006. Separately, Microsoft said it will sell a high-definition movie player that can be connected to its Xbox 360 video game console.
Samsung, Pioneer
The Blu-ray disc can store at least five times more than the 4.7 gigabyte standard
DVD, and Toshiba's HD
DVD can store at least three times more content. Both systems use blue lasers, which enable more data to be put on a disc than red lasers used in conventional
DVDs.
Suwon, South Korea-based Samsung, which surpassed $100 billion in market value yesterday, and Japan's Pioneer Corp. also plan to show their Blu-ray players at this week's show.
Matsushita Electric Industrial Co., the world's largest consumer-electronics maker, said earlier it will be selling blank 50-gigabyte Blu-ray discs in the U.S. in the spring.
The Consumer Electronics Association expects 130,000 people to attend the exhibition, spokeswoman Leah Arnold said. Last year, the group projected 120,000 visitors and got 145,000.
To contact the reporter on this story:
Daisuke Takato in Tokyo at
[email protected]http://www.bloomberg...id=aRwuFyvmwa.oJAN. 4 | LAS VEGAS—Toshiba, the principal backer of the HD
DVD format, planted its stake firmly in the low-end of the high-definition hardware market, unveiling a $499 HD
DVD player at the Consumer Electronics Show here Wednesday.
The new model, dubbed the HD-XA1 is slated to hit retail shelves in the U.S. in March, along with a more fully featured model, the HD-A1, which carries a list price of $799.99.
Toshiba’s aggressive pricing strategy seemed designed to put maximum pressure on backers of the rival Blu-ray Disc format, which is expected to carry much higher sticker prices when the first players hit the market sometime this summer.
Among Blu-ray manufacturers, only Pioneer and Panasonic disclosed initial player prices, with consoles weighing in at $1,800 and $1,000, respectively.
Both said players would ship this summer but declined to provide specific dates.
Main Blu-ray backer Sony also said it would ship its first players in the summer but declined to provide pricing information.
HD
DVD also picked up a potentially critical new hardware supporter in Microsoft, which announced Wednesday that it will begin shipping an HD
DVD drive add-on for its Xbox 360 game system later this year.
Pricing was not disclosed.
At the opening keynote session, Microsoft chairman Bill Gates also emphasized the software giant’s support for HD
DVD in the upcoming new version of its Windows operating system, Vista.
Vista will incorporate native support for HD
DVD playback, providing PC makers a powerful incentive to include HD
DVD drives in PCs and notebooks shipped with the new operating system.
PC makers that include Blu-ray drives will have to license additional playback software from a third party.
“With both Vista and with Xbox 360, we are very committed to HD
DVD,” Robbie Bach, president of Microsoft’s entertainment devices division said at an HD
DVD press conference late Wednesday.
The move to add HD
DVD capability to Xbox gives the format a counter to Sony’s plans to incorporate Blu-ray into its PlayStation3 consoles when they ship later this year.
Still, broad consumer electronics hardware support remains a weak spot for HD
DVD. The only other player announced at CES was a low-end model from Thomson under its RCA brand.
The RCA player, however, is simply a rebranded version of the Toshiba HD-XA1.
The Blu-ray camp has many more traditional consumer electronics companies on board, even if only a few have so far announced player models.
Blu-ray also has more committed software support, particularly from Sony Pictures, its partly owned subsidiary MGM, 20th Century Fox and Disney, all of which have announced plans to release movies on the Blu-ray format.
Two of the three major studios backing HD
DVD, Warner and Paramount, have announced plans to release in both high-def formats.
The Blu-ray Disc Assn. was scheduled to make a formal announcement of the format’s launch plans at an event at CES Thursday evening.
HD
DVD did pick up some high-profile software support this week, with the announcement Wednesday that the Weinstein Company, the new studio formed by former Miramax toppers Harvey Weinstein and Bob Weinstein, will begin releasing titles in HD
DVD in the spring.
The announcement did not say whether the Weinsteins’ also will release titles on Blu-ray.
Also coming on board for HD
DVD was Studio Canal, which said it plans to release 30 HD
DVD titles in 2006 in Europe.
According to Yoshiihide Fuji, president-CEO of Toshiba Digital Network Company, some 200 HD
DVD titles will be available by the 2006 holiday season, based on current studio commitments.
The Toshiba players will be backward compatible, allowing the play of standard
DVDs, and will connect to HDTV sets via the High Definition Multimedia Interface, allowing a picture resolution display of either 720p or 1080i for HD
DVDs and “upconverted” standard
DVDs.
Toshiba will launch a retail road tour demo targeting the Top 38 TV viewing markets in the U.S. beginning in February.
The company also will support the launch with an extensive ad campaign titled, “So real you can feel it.”
Meanwhile, Pioneer announced a Blu-ray Disc player model schedule to arrive in June that will deliver 1920x1080p output, the highest level of high-definition as well as the same HDMI connections. It also offers IP network capabilities for integration with home network systems such as Windows Media Connect.
Samsung plans to ship its Blu-ray Disc player in early spring for sale shortly thereafter, which it claims will be the first Blu-ray player on the market in the U.S. Like the others, it will play standard
DVDs and CDs in addition to Blu-ray Discs and offer HDMI output and uncompressed all-digital audio/video interface on a single cable.
Samsung plans to introduce a Blu-ray recorder later this year.
In related news coming out of CES, DEG: The Digital Entertainment Group, plans to announce Thursday evening that the overall home entertainment industry suffered a slight decline in 2005, as was first reported last week by Video Business and
DVD Exclusive.
DEG’s numbers peg the overall industry at $24.3 billion, with total consumer spending on
DVD alone up 7.5% from 2004 to $22.8 billion ($16.3 billion on
DVD sales, up 5%, and $6.5 billion on rental, up 14%). VB put the increase on
DVD alone at more than 9%.
Shipments of
DVD software rose less than 10% from 2004 to 1.66 billion units, according to figures compiled by Kaplan, Swicker & Simha on behalf of DEG.
On the hardware side, based on data from the Consumer Electronics Assn., DEG reports 37 million
DVD players sold to U.S. consumers in 2005, nearly half of those in the fourth quarter alone. That raises the number of
DVD players sold since the inception of the format to 164 million in 82 million homes.
An estimated 89 million homes, more than 80% of all U.S. TV households, have
DVD capability when factoring in computers and videogame consoles.
http://www.videobusi.../CA6296810.html