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Pressrelease

LG Electronics Launches Second-Generation Dual-Format High-Definition Disc Player

New Super Blu™ Player Offers New Features and Functionality, Continues
to Provide Consumers Choice Based on Content, not Format

DENVER, Sept. 5 /PRNewswire/ -- LG Electronics, the first company to
introduce a dual-format high-definition disc player, today unveiled its
second-generation LG Super Blu™ Player (model BH200). Sporting both
formats' logos, LG's new high-def player is capable of Blu-ray disc and HD
DVD playback with advanced BD-Java and HDi interactivity, enabling
consumers to choose from the widest variety of high-def content regardless
of disc format.
On display for the first time at the Custom Electronic Design and
Installation Association (CEDIA) EXPO 2007 (booth #720), LG's Super Blu
Player will be available to U.S. consumers and custom installers in
mid-October at a suggested retail price of $999.
The BH200 further strengthens LG's position as an innovator. Seven
months ago, LG was the first to launch a dual-format high-def disc player,
the award-winning BH100. That technological breakthrough has been widely
recognized as a groundbreaking product with industry accolades including
CNN's Best of CES, CNET's CES 2007 Best in Show and Home Video categories
and Popular Mechanics' CES Editor's Choice Award.
"LG introduced the world's first high-definition dual-format player to
focus on consumer needs and to end the confusion caused by the current
format war," said Allan Jason, vice president of consumer electronics
marketing at LG Electronics USA, Inc. "The launch of BH200 reinforces our
leadership position and offers consumers and custom installers a
best-in-class next-generation high-definition media player."
Mark Horak, executive vice president for Warner Home Video, the only
major studio supporting both the HD DVD and Blu-ray disc formats, said,
"The availability of movie titles on competing high-def disc formats is a
challenge for both retailers and consumers. The introduction of the
second-generation LG Super Blu Player addresses this challenge by fully
enabling both high-def formats on one convenient player, encouraging the
adoption of next-generation disc technology and growing the market."
One Player, Latest Technology
The Super Blu Player offers increased HDTV entertainment choices,
because it can play 50 to 60 percent more high-def movie titles than either
single-format player. With full networked interactivity available from
selected HD DVDs, and the capability to handle networked "BD-Live"
interactivity in forthcoming Blu-ray discs, it is the latest available
technology that plays both disc formats.
Viewers can enjoy advanced options such as "Picture-in-Picture"
available from many Blu-ray discs as well as HDi web-connected
interactivity available from many HD DVDs. Access to these features enables
viewing of storyboards, production videos and director's commentary as the
movie is playing, as well as accessing up-to-date information. The Super
Blu Player also accepts additional entertainment content via a network
connection, making for an unmatched entertainment experience.
In addition to supporting the latest high-def disc technologies, the
Super Blu Player is the ideal match for movie enthusiasts and even music
enthusiasts as it supports audio CDs and the ability to up-scale standard
DVDs to 1080p resolution.
"With its improved features and functionality, the BH200 is perfect for
the custom installer in search of the next-generation player as it
eliminates the need for a second player and the additional cables it
requires," said Tim Alessi, director of consumer electronics marketing at
LG Electronics USA, Inc. "With full support for features available on both
Blu-ray discs and HD DVDs, it serves as the flagship of the LG home video
product line and complements the company's expanded line-up of 'Full HD'
1080p flat-panel HDTVs."
The Ultimate Movie Viewing Experience
The LG Super Blu Player, which can output up to 1080p video resolution
at 24-, 30- and 60-frames-per-second, supports various A/V formats,
including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby Digital, Dolby
Digital+, DTS and DTS-HD audio. The unit also includes multiple
inputs/outputs such as HDMI 1.3 out, component/composite video outputs,
digital optical and analog audio outputs as well as a LAN Ethernet port for
network interactivity.
LG Super Blu Player customers will enjoy superior quality video output
with HDMI 1.3 Deep Color output to improve color tones and achieve finer
color gradations to deliver the smoothest and most brilliant video output
available. The player also features QDEO™ advanced video processing for
superior up-scaling accuracy up to 1080p, improved noise reduction and
consistent color precision.
The new Super Blu Player incorporates LG's SimpLink™ connectivity
solution, enabling easier control of other LG SimpLink compatible
equipment. The units are connected with an HDMI cable and use the HDMI-CEC
communication standard. This allows the user to control other components
on-screen or directly from each component. The BH200 also is equipped with
a USB Media Host for easy access to digital music and photo libraries.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
consolidated worldwide revenues) global force in consumer electronics, home
appliances and mobile communications. In the United States, LG Electronics
sells a wide range of digital appliances, digital display and digital media
products, and mobile phones under LG's "Life's Good" marketing theme. For
more information, please visit http://www.LGusa.com.

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