PM: MIRAI introducerar CHIMEI i Europa

Pressmeddelande - MIRAI, 2007-06-04

18 månader efter lanseringen av LCD-tv-märket MIRAI marknadsför 
moderbolaget CHIMEI sina LCD-skärmar under eget namn i Europa

Från och med augusti 2007 kommer MIRAIs LCD-skärmar att marknadsföras i Europa under det globala varumärket CHIMEI. Det är bara 18 månader sedan som MIRAI introducerades på den europeiska marknaden och redan under 2006 positionerade sig märket bland de 15 största i Europa.
 
I Asien är CHIMEI redan ett stort, etablerat märke inom LCD-tv och LCD-skärmar och företaget är tredje största leverantör i världen inom LCD-tv. MIRAI är ett dotterbolag till CHIMEI.
 
CHIMEI kommer att lansera ett brett utbud av innovativa bredbildsskärmar. Samtliga nya produkter kommer att vara Vista-kompatibla. Dessutom lanseras en ny serie multifunktionsskärmar i september.

För mer information om MIRAIs produkter, se www.se-mirai.com
För mer information om CHIMEI, se https://www.chimei.com.tw/

Hela pressmeddelandet i sitt engelska original:

MIRAI to introduce CHIMEI
Well known global brand to be introduced across Europe
 
Stockholm 4 June 2007 – MIRAI today announces that it will be introducing the CHIMEI brand across Europe. From August 2007 MIRAI’s high quality LCD monitors will start to be marketed under the global brand CHIMEI
 
CHIMEI is a major LCD TV and monitor brand, available throughout Asia and is acknowledged internationally as the world’s third largest supplier of LCD TV panels. The decision to introduce the CHIMEI brand to the European market at this time is part of an overall strategy to build on its global manufacturing presence.
 
Paul Butler, general manager of MIRAI, said: “The introduction of CHIMEI across Europe as the new name in monitors is an exciting step in celebrating the future of our products worldwide. Our channel, retailers and consumers will benefit from a global product strategy, which will provide faster and more flexible access to the latest developments and services.”
 
Since its European launch 18 months ago MIRAI positioned itself as a top 15 brand during 2006. MIRAI monitors and LCD TVs are available in all major countries, including Scandinavia, the Benelux, UK, France, Germany, Italy, Spain, Portugal. MIRAI is well known among trade partners for strong customer service, attractive pricing and a feature rich product selection. These elements are also applied to the CHIMEI brand.
 
The CHIMEI brand will offer a wide range of innovative digital widescreen monitors. New products will all match Vista requirements and a new range of Multi Function Monitors will be introduced in September. The introduction of the CHIMEI brand will be phased and will be supported by an above and below the line marketing campaign across Europe.