[Minhembio]

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Läs mer här

[stellanb]

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Ja, man får hoppas att priset sänks både för dem och mig. Den är på tok för dyr nu.

[Unregisteredaf36c41a]

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en del aspekter av den där tabellen är rätt intressanta faktiskt - som exempelvis att monteringskostnaden för PS3 är 7 gånger så hög som den för xboxen... Även posten Övriga komponenter; 150USD? Vad ingår där?

[Yoshimitsu]

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bara jag som reagerade på att produktionskostnaderna för playstation är $840 medan den säljs för $599 enligt den där tabellen? tror inte att de skulle sälja en produkt för 30% lägre än vad den kostar att tillverka, eller hur?

[ohlin_j]

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du har inte tänkt på att de kanske tänker tjäna in dessa pengar på att sälja spel? om 15 pers köper den för detta pris som är lägre än produktions kostnaden, så kanske bara 5 pers hade köpt den om de gick plus minus 0.... men om de har 15 pers som kommer köpa spel så kommer de dra in mer cash på den fronten.

[Yoshimitsu]

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självklart räknar de säkert med att dra in mkt pengar på spel också, men inte såå mkt... det tvivlar jag starkt på, men man vet ju aldrig... jag är ju ingen marknadsanalytiker och planerar inte att bli heller.

[EneriZ]

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Det är ju vida känt att det företagen tjänar pengar på är spelen, och inte konsolerna.

Tror faktiskt bara Nintendo lyckats med bedriften att gå plus på försäljningen av sina konsoler.

Redigerat av EneriZ, 08 maj 2007 - 22:22.

[Tomas_D700]

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iSuppli har för några timmar sedan publicerat följande med anledning av de siffror som Digitimes (vilka vi citerar i nyheten) anger angående Xbox 360 Elite:

May 8, 2007

iSuppli Corp. would like to correct information attributed to the company that has appeared in the press this week regarding a bill-of-materials cost estimate for the Xbox 360 Elite.

In November 2006, iSuppli issued a press release that included a revised bill-of-materials cost estimate for a 20Gbyte Hard Drive version of the Xbox 360. On Monday, May 7th, a publication took this information and erroneously applied it to the Xbox 360 Elite, which is a different system with a much larger hard drive. The publication also created the impression iSuppli had issued a new estimate of Xbox 360 costs.

To clarify, iSuppli has never conducted a teardown of the Xbox 360 Elite, we’ve never released any information about its costs and we have not issued any information about Xbox 360 costs since November.

If you’ve written an article citing this incorrect information, iSuppli requests that you please issue a correction.

Jag har korrigerat detta genom att plocka bort all information som relaterade till Xbox 360 Elite. Då inget nämns angående siffrorna för PS3 så får man anta att dessa är korrekt återgivna men jag har ändå skickat en förfrågan till iSuppli och bett dem bekräfta detta och att försäljningspriset ska vara lägre än produktionskostnaden. Återkommer om och när jag får svar

Uppdatering:

Svaret kom efter 40 minuter:

Hi Tomas,

Here's our original press release. Indeed, the cost of the PlayStation 3 is higher than its selling price, which is commonly the case with video game consoles.

Jon
Editorial Director and Manager, Public Relations
iSuppli Corporation

Det ursprungliga pressmeddelandet är intressant läsning och detta tillsammans med bifogade tabeller lägger jag in i nästa inlägg

Redigerat av Tomas_D700, 09 maj 2007 - 00:28.

[Tomas_D700]

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Pressmeddelande - iSuppli Corporation, 2006-11-15

PlayStation 3 Offers Supercomputer Performance at PC Pricing, iSuppli's Teardown Analysis Reveals

From delivery delays, to technology hurdles, to missed production targets, to cancelled pre-orders, to an apparently exorbitant price tag-we've all read the bad news regarding Sony Corp.'s much-anticipated new PlayStation 3 video-game console.

Now for the good news: iSuppli Corp.'s dissection reveals the PlayStation 3 is an engineering masterpiece that sets a new high mark for computing price/performance-even when considering it is more expensive than its nearest rival, the Xbox 360 from Microsoft Corp.

"With the PlayStation 3, you are getting the performance of a supercomputer at the price of an entry-level PC," said Andrew Rassweiler, teardown services manager and senior analyst for iSuppli.

Table 1 presents iSuppli's estimate of major component and subsystem cost drivers for the PlayStation 3

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Table 1

PlayStation 3 costs

The combined materials and manufacturing cost of the PlayStation 3 is $805.85 for the model equipped with a 20Gbyte Hard Disk Drive (HDD), and $840.35 for the 60Gbyte HDD version, according to iSuppli's Teardown Analysis service's preliminary estimate of expenses in the fourth quarter. This total doesn't include additional costs for elements including the controller, cables and packaging.

At these costs, Sony is taking a considerable loss on each PlayStation 3 sold. Materials and manufacturing costs for the 20Gbyte model exceed the suggested retail price of $499 by a total of $306.85, iSuppli's Teardown Analysis service estimates. For the 60Gbyte version, costs exceed the $599 price by $241.35.

With Sony taking a smaller loss on the higher-end model, it's not a surprise the company is steering customers to the 60Gbyte version.

In contrast, the HDD-equipped Xbox 360 has a manufacturing and materials total of $323.30, based on an updated estimate using costs in the fourth quarter of 2006. This total is $75.70 less than the $399 suggested retail price of the Xbox 360.

Table 2 presents a comparison of costs between the PlayStation 3 models and the Xbox 360

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Table 2

It's common for video-game console makers to lose money on hardware, and make up for the loss via video game-title sales. Still, the size of Sony's loss per unit is remarkable, even for the video-game console business.



Cutting-edge design

Despite this, iSuppli's Teardown Analysis shows that with the PlayStation 3, Sony has delivered an amazing level of performance for the cost.

"The reason why the PlayStation 3 is so costly to produce is because it has incredible processing power," Rassweiler said. "If someone had shown me the PlayStation 3 motherboard from afar without telling me what it was, I would have assumed it was for a network switch or an enterprise server."

Some of the more advanced features of the PlayStation 3's design include:

* The dual Graphics Processing Units (GPUs), i.e. the RSX Reality Synthesizer from Nvidia Corp. and the Emotion Engine & Graphics Synthesizer from Toshiba Corp. The RSX Reality synthesizer delivers cutting-edge high-definition graphics-while the Emotion Engine provides backward compatibility with PlayStation 2 game titles. With their design wins, Nvidia and Toshiba control 12 percent and 11 percent of the total PlayStation 3 materials and manufacturing costs respectively.

* The Cell Broadband Engine from IBM, which serves as the central processing unit of the PlayStation 3, provides the equivalent computing power of eight individual microprocessors. The Cell is what endows the PlayStation 3 with its supercomputer-like power, Rassweiler observed. IBM's Cell processor accounts for 11 percent of the PlayStation 3 costs.

* The use of four Samsung Electronics Co. Ltd. 512Mbit DRAMs that employ high-speed memory interface technology from Rambus Inc. This marks the first use of the advanced XDR DRAM technology that iSuppli has detected. Samsung's memory represents 11 percent of PlayStation 3 costs. Samsung and Elpida Memory Inc. are dual sources for the XDR DRAM.



Table 3 presents the top-10 suppliers who control the most semiconductor value inside the PlayStation 3

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Table 3

* Many of these suppliers parts are private labeled as Sony.
** - Samsung has significant DRAM content (~$30) - which is integrated into the Nvidia GPU - that content was considered in this ranking.

The PlayStation 3 exhibits a very advanced design in general.

"To give an example of how cutting-edge the design is, in the entire history of the iSuppli Teardown Analysis team, we have seen only three semiconductors with 1,200 or more pins. The PlayStation 3 has three such semiconductors all by itself," Rassweiler noted. "There is nothing cheap about the PlayStation 3 design. This is not an adapted PC design. Even beyond the major chips in the PlayStation 3, the other components seem to also be expensive and somewhat exotic."

Rassweiler cited the PlayStation 3's inclusion of a power supply that packs a whopping 400-watts-yet uses a very compact, low-profile design. At $37.50, this power supply costs about twice as much as an average unit found in a PC.



Other component winners

While many of the major components found in the PlayStation 3 were already known, iSuppli's Teardown Analysis team reported some surprise part selections in the game console that could boost the fortunes of their suppliers. These include:

* International Rectifier Corp., which contributes several power-management devices to the PlayStation 3. This gives International Rectifier a 3 percent share of total PlayStation 3 materials and manufacturing costs.

* Marvell Technology Group Ltd.'s 802.11 b/g module chipset, which provides wireless local area networking capabilities. With this design win, Marvell owns 2 percent of the PlayStation 3's costs.

* CSR plc's BlueCore 4 solution, which supports version 2.0 of the Bluetooth wireless standard, plus Enhanced Data Rate technology, giving it a transfer speed three times faster than current Bluetooth devices, according to CSR. This gives CSR a 1 percent share of the PlayStation 3 cost.

* Spansion Inc, which contributed an 8Mbit NOR flash memory chip for the PlayStation 3's Bluetooth module, and a 16Mbit NOR flash part for the console's Blu-Ray module. This gives Spansion ownership of less than 1 percent of the PlayStation 3's costs.



A component glitch

Sony has suffered some well-publicized problems meeting its PlayStation 3 production and delivery goals.

Production problems meant that only 100,000 PlayStation 3 machines were ready in time for the console's debut in Japan on Nov. 11, according to Chris Crotty, senior analyst, consumer electronics for iSuppli. When it goes on sale in the United States on Nov. 17, about 400,000 PS3 consoles will be available. Meanwhile, the console's European launch has been pushed back until March of 2007.

Crotty said the reduction in shipments was due to yield problems at Nichia Corp., which supplies blue laser diodes for the PlayStation 3's Blu-ray DVD. This slowed PlayStation 3 production.



Blues for Blu-Ray

Sony's Blu-Ray DVD read only optical device in the PlayStation 3 has dual purposes: up-converting the game console's output to high-definition resolution, and allowing viewers to watch high-definition movies using the console, according to Krishna Chander, senior analyst, storage devices, for iSuppli.

Sony's strategy was not lost on Microsoft, which plans to offer a separate add-on high-definition DVD system for the Xbox 360. This should be available around the holiday season this year. Nintendo has no plans to offer a next-generation DVD system in its game consoles.

Given that more studio movie releases now are supported by Blu-Ray disks, Sony's PS3 has a slight advantage. However, Microsoft plans to offer some network television movies for download into the Xbox 360 system.



PlayStation's HDD

The PlayStation 3's HDD is a 2.5-inch, 20Gbyte capacity drive supplied by Seagate Technology Inc. The reason a HDD is included in the PlayStation 3 is to store the mathematical modeling based on physics for the motion and impact of the various game objects. The DVD media produces the objects that are manipulated by the game player and for each scenario; the most realistic situations are replicated using the Cell processor and mathematical models.



Not so expensive after all

While many fret over the high cost and price of the PlayStation 3 compared to the competition, iSuppli believes the console provides more processing power and capability than any consumer electronics device in history. Because of this, the PlayStation 3 is a great bargain, well worth its $599 price and $840.35 cost, iSuppli believes.

[Sino]

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bara jag som reagerade på att produktionskostnaderna för playstation är $840 medan den säljs för $599 enligt den där tabellen? tror inte att de skulle sälja en produkt för 30% lägre än vad den kostar att tillverka, eller hur?

<{POST_SNAPBACK}>

Ja det är nog en av de saker som är mest känd om PS3, att Sony gör en ordentlig förlust på varje konsoll. Flera analytiker som spekulerar kring sonys framtid pga den stora kostnaden sony tar på sig. Detta till skillnad från Nintendo som tjänar pengar på varje konsoll och även microsoft som iallafall verkar gå +/- 0.

[Unregisteredd68ae692]

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Rätt kul, teoretiskt sett skulle man kunna dra Sonys speldivision i ruiner om man var stenrik och köpte tillräckligt många konsoller, utan att köpa spel till dem då.

[Yoshimitsu]

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skulle man inte kunna göra just så och sätta alla på den där grejen att de använder kapaciteten till välgörande ändamål, eller får sony shit loads of money då kanske? annars kan man koppla ihop dem till ett super-ps3

[Unregisteredd68ae692]

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skulle man inte kunna göra just så och sätta alla på den där grejen att de använder kapaciteten till välgörande ändamål, eller får sony shit loads of money då kanske? annars kan man koppla ihop dem till ett super-ps3

<{POST_SNAPBACK}>

[OT] Hehe, fick mig att tänka på http://www.terrasoftsolutions.com/, där kan man köpa ett kluster av 32 st ihopkopplade PS3:or med Linux på. Något istället för att uppgradera datorn kanske? [/OT]